About Tarana

Tarana Harris Mayes is a Peabody and Emmy Award-winning producer, strategist, creator, showrunner and veteran of the entertainment, public relations, and media industries.
 

Seen by millions across broadcast and digital platforms, Tarana’s professional body of work transcends genre, audience, and format to yield best-in-class brand and non-fiction storytelling. Her experience in the trenches of unscripted television includes producing live, in studio and on location for productions, special events and networks such as ABC News, Good Morning America, World News, Nightline, The Oprah Winfrey Show, PBS, BET, TV One, and Bravo. Tarana also includes media relations and communications within her arsenal of storytelling expertise. As the publicist for the School of Film and Television at Savannah College of Art and Design, she also led PR for SCAD’s signature events.
 

On the heels of leading advertising partnerships and engagement at one of the largest Spanish-language digital platforms in the U.S., Tarana launched Capacity Media, a multi-platform production company. Through Capacity Media, Tarana and her team of professionals consult on branded content, podcasts, video production, and audience engagement, and are producing her first film, a premium sports documentary.

Capacity Media is home to ideas. 

In 2019, with 20 years of television and public relations work under her belt, Tarana launched Capacity Media to fuel the spirit of independent work in the non-fiction space. Five years later we’re still going with many clients successfully served, both brands and media companies, and a fully developed documentary and podcast series that we’re successfully pitching to partners, grantmakers, and buyers.

Consider us the special ops of unscripted content. 

Our passion for coaching and actualizing stories is made practical by Tarana’s diverse experience producing news, talk, and reality programming, and branded content for broadcast and digital platforms. Creativity and imagination are grounded in her extensive network of production and video professionals (producers, editors, audio engineers, directors of photography, designers, and more), both in Atlanta and throughout the United States, making it easy to scale your project expertly and efficiently.

Our philosophy to shoot once and edit umpteen times for multi-purpose deliverables ensures your investment is sound.

Collaboration is our happy place with no limits on geography or genre.

We relish sending our friends work. If you simply need to find a good crew, we’re ready to provide a complimentary referral so you can assemble your team, with or without us.

But, of course, we’d love to make your vision a reality!